Privacy Policy

1. Information We Collect

When you use Motorly, we may collect the following information:

• Your name, email address, and phone number
• Vehicle details including registration, make, model, year, and condition
• Photos of your vehicle uploaded through our platform
• Your postcode and state of registration
• Device and browser information for analytics purposes

2. How We Use Your Information

We use your information to:

• Provide accurate vehicle valuations
• Connect you with licensed dealers in our verified network
• Send you relevant offers and communications about your inquiry
• Improve our platform and services
• Comply with Australian legal requirements

3. Information Sharing

Licensed dealers in our network first see your submission as an anonymised listing: vehicle details, condition, photos and general location. Your name, email address, phone number and exact address are withheld at that stage.

Your contact details are disclosed to a single dealer only when that dealer purchases your lead — which occurs when you accept their offer, or when a dealer buys the listing at full price. That dealer then contacts you directly to complete the sale. We do not sell your personal information to third parties for marketing purposes unrelated to our car selling service.

4. Advertising & Customer Match

To reach people who may be interested in selling their car, we sometimes upload a one-way hashed (SHA-256) version of customer email addresses and phone numbers to advertising platforms such as Google Ads (Customer Match) and similar services. These platforms use the hashes only to match existing accounts and serve relevant ads — they do not receive your raw contact details, your vehicle information, or your valuations.

You can remove yourself from these audiences at any time, free of charge, by visiting our Advertising Opt-Out page. Opt-outs are stored as one-way hashes and applied to all future uploads. Existing audiences are reconciled against your opt-out within seven (7) days.

5. Data Security

We use industry-standard security measures to protect your personal information, including encrypted data transmission and secure cloud storage. However, no method of transmission over the internet is 100% secure.

6. How Long We Keep Information

An automatic clean-up runs every night and deletes information once these periods pass:

• Vehicle photos: 2 years after the last activity on your application.
• Website AI chat history: 12 months after the last message.
• Applications, vehicle details, offers and contact details: 7 years after the last activity on your application, to cover business record-keeping and possible disputes.
• Our own website analytics: events are deleted after 26 months; IP addresses are removed after 30 days.
• ChatGPT draft enquiries: deleted once they expire, 7 days after they are created.
• Unsubscribe and advertising opt-out records: kept for as long as needed to keep honouring your choice. Advertising opt-outs are stored only as one-way hashes.
• Third-party analytics and advertising tools: retained under each provider's own settings and policies.

Copies in our hosting provider's backups are removed when those backups expire under the provider's backup schedule. A record may be kept longer only if the law requires it or it is needed for an active dispute, and it is deleted once that need ends.

7. Your Rights

Under the Australian Privacy Act 1988, you can ask to access, correct or delete your personal information by emailing contact@motorly.com.au. We will confirm the request comes from you, usually from the email address linked to your application, before acting on it.

A deletion request covers your application, photos, website chat history and contact records held by Motorly. Exceptions are records we must keep by law and information already given to a dealer who bought your lead; that dealer handles its copy under its own policy. A website request does not delete Motorly Seller Assistant hosting logs or your ChatGPT history (see section 8). Our advertising opt-out page and cookie settings remain available at any time.

8. Motorly Seller Assistant in ChatGPT

Motorly Seller Assistant is an optional advice tool inside ChatGPT. It runs on a service hosted separately from the Motorly website, through OpenAI's ChatGPT Sites service on Cloudflare Workers.

What it receives. When you use one of its advice tools, ChatGPT sends the tool service only the structured details that tool needs, such as your sale timing, priorities, reason for selling, required services, state, the vehicle's condition as you describe it, selling preferences (for example finance, roadworthy or replacement car) and fleet size. If you ask it to review an offer, it may also receive the price, status, conditions and deductions you provide. The hosting platform also forwards your authenticated ChatGPT identity, which can include your signed-in name, email address and user identifiers, even though the assistant does not ask you to type contact details. The tools use a technical user identifier to check access.

Why. To recommend a selling method, explain bulk versus individual fleet sales, review offer terms you provide, and give you a Motorly link and a summary you can copy.

What it does not do. It does not ask you to type your name, email, phone, number plate, exact address, photos, bank or lender details, identity documents, passwords or your full chat transcript, and it does not receive your full ChatGPT conversation. It does not create a Motorly application, submit an enquiry, contact dealers or accept an offer. Your summary is not sent to the Motorly website automatically; you choose whether to open Motorly, paste it in and apply.

Hosting logs. The hosting provider keeps operational logs of requests to the tool service, including timestamps, the requested address, response status and the authenticated ChatGPT identity details described above. Authorised Motorly staff can view these logs for troubleshooting. They are held by the hosting provider and kept under OpenAI's ChatGPT Sites retention settings; we are confirming that period with OpenAI and will add it here.

ChatGPT itself. Your ChatGPT conversations are handled by OpenAI under its own privacy policy. Motorly cannot view or delete your ChatGPT history; use ChatGPT's own controls.

Referral links. Links from the assistant contain ref=chatgpt and campaign tags showing the visit came from ChatGPT. They contain no contact details, vehicle details or personal identifiers. Once you are on the Motorly website, the cookie and analytics terms in section 9 apply.

Disconnecting. Disconnecting the assistant stops future use of that connection. It does not delete existing hosting logs, a Motorly website application or your ChatGPT history. To delete Motorly records, see section 7.

9. Cookies & Analytics

We use cookies and analytics tools to understand how visitors use our website. This helps us improve the user experience and measure the effectiveness of our services. The tools we use are:

• Google Analytics (Google LLC) — aggregate traffic, page views and referral sources.
• PostHog (EU-hosted) — product analytics such as page views and interactions with site features.
• Microsoft Clarity — anonymised session and heatmap data used to identify usability problems.
• Google Ads (Google LLC) — measuring ad conversions and showing relevant ads.
• Meta Pixel (Meta Platforms) — measuring Facebook and Instagram ad performance and showing you Motorly ads on Facebook and Instagram after you visit our site (remarketing).
• TikTok Pixel (TikTok) — measuring TikTok ad performance and showing you Motorly ads on TikTok after you visit our site (remarketing).
• Reddit Pixel (Reddit) — measuring Reddit ad performance and showing you Motorly ads on Reddit after you visit our site (remarketing).
• Our own analytics — page and funnel events stored in our own database.

These tools are not enabled on pages accessed through a private link (for example your valuation, photo upload, or offer acceptance pages), so information about your vehicle or offers is never sent to a third-party analytics provider.

Some of these providers store data outside Australia (Google and Meta in the United States, PostHog in the European Union, Microsoft in the United States, TikTok in the United States, Singapore and Ireland, and Reddit in the United States). By accepting analytics and advertising cookies you consent to this overseas disclosure.

Advertising and analytics cookies only load after you accept them in our cookie banner, and you can change your mind at any time. You can also block cookies in your browser settings, opt out of Google Analytics using the Google Analytics Opt-out Add-on, adjust your Facebook and Instagram ad settings in Meta Ad Preferences, adjust your TikTok ad personalisation settings, adjust your Reddit ad personalisation settings, or contact us to have your data removed.

10. Contact Us

If you have questions about this Privacy Policy, please contact us at contact@motorly.com.au or call 02 8550 1192.